Lars is the co-founder and program director of the Scandinavian Creative AI Summit and an in-demand keynote speaker at conferences around the world.

He is also the founder and Chief Creative Officer of Bastholm Creative Consulting, a company that helps clients succeed in a world changed by generative AI.

Lars has spent his career working at the intersection of storytelling and technology in creative leadership roles at companies like Google, Ogilvy and AKQA.

Jouke started his career as the first creative at Monks when MySpace was still a thing. Since then the digital creative world has evolved rapidly. That changing landscape became his creative playground and became the foundation of Jouke’s (and Monks’) growth into a creative powerhouse with international recognition.

He shines as a paragon of creative versatility, blending storytelling with the tactile essence of tangible experiences and always infused with the cutting-edge realms of technology. As the digital domain evolved, Jouke adeptly navigated the creative industry changes, transitioning from digital production prowess to broader agency ambitions, all while forging a unique path that transcended conventional industry paradigms.

Next to working on hundreds of award-winning projects, Jouke has also played a key role establishing Monks’ reputation as a global creative and production partner as the Global CCO. In the landscape of transformation, Jouke cultivated a philosophy that prized creative freedom and innovation, shaping a culture where imagination flourishes unrestrained.

As the digital age advances, with AI reshaping the creative landscape, Jouke is on the frontlines of this next now. He is advocating for a future where technology serves to enhance human creativity, where the machines will make the work more human.

Mark has been working as a screenwriter across various media and genres for over 20 years, including TV shows, video games, and three fantasy novels. His works often investigate how systems and narratives shape our society, culture, history, and identity while charting the possibilities of an emergent AI cinema to create bold, cinematic narratives.

Mark’s AI film The Cinema That Never Was (2025) touched film lovers worldwide, including Hollywood veterans such as Alex Proyas (Dark City), John Gaeta (The Matrix), and Jeffrey Silver (Edge of Tomorrow).

The film won some of the most prestigious AI film prizes, including the Grand Prize at the OMNI AI Film Festival (jury president: George Miller), the Grand Prix at the Artefact AI Film Festival (jury president: Cédric Klapisch), the Grand Prize at the Korea AI Content Awards, and the 2nd place at the Reply AI Film Festival.

Mark’s follow-up AI film Céremony (2025) was a Top 12 finalist at the $1,000,000 AI Film Award by 1BFS and Google Gemini, out of 3,500 submissions.

Kelsey Farish is a London-based solicitor whose specialism in AI began in 2019 with a simple goal: to help protect actors from unauthorised deepfakes. Today, she’s internationally recognised as one of the leading lawyers advising on AI in the screen and audiovisual sectors.

Her favourite projects and negotiations often involve digital replicas and voice cloning, but her practice spans copyright, reputation, and media matters more generally.

When she’s not at her desk, you can probably find her on the sofa with a glass of wine, reading something like Tarkovsky’s Sculpted in Time, or otherwise enjoying a dumb movie with her young son.

https://www.kelseyfarish.com/

Iain is a creative leader who applies decades of experience in digital, advertising, and design to the emerging field of Artificial Intelligence.

Creatively active since the mid-90s, his work has been instrumental in defining digital advertising and design, and is driven by a philosophy of connecting people and technology in inspiring new ways. He loves to make simple, delightful, and accessible things that help audiences understand and explore the potential of new technologies.

As Global Interactive Executive Creative Director for Wieden+Kennedy and Executive Creative Director at Google’s Creative Lab, he led exceptional teams that redefined how successful brands, artists, and talent use technology to communicate. His work has resulted in him being listed as ‘inventor’ on two Google-owned patents, as well as having work in the Guggenheim, and MOMA permanent collection.

He is the founder of two highly influential creative studios: Poke (1999) and, more recently, Food (2021). At Food, he’s been helping clients like LVMH, Google, Spotify, IKEA, and Hinge unlock the creative potential of AI.

His work has been recognized at the highest level by The Webbys, Cannes Festival of Creativity, D&AD, Clios, One Show, Art Directors Club, Andys, and many others. He is a frequent speaker and advisor on innovation, cultural change, and technology within the creative industry.

Khulan’s journey from Mongolia to Europe and now New York has been a continuous lesson in adaptation, teaching her early on that storytelling & creativity is our most powerful tool for reinvention.

A self-taught designer turned Product Marketing Manager for Cloud AI at Google, she now drives the go-to-market strategy for generative media models (Veo, Nano Banana, Lyria, and more). Beyond Google, Khulan explores the intersection of creativity and AI through her newsletter, Make it Pop, and her active LinkedIn community.

Whether speaking at events like New York Fashion Week and NY Tech Week, or breaking down complex tech for her readers, Khulan is constantly looking ahead. She is actively piecing together a vision for the future of creativity and AI, exploring where this technology is headed and empowering others to use it to reimagine their own potential.

A design executive with twenty-plus years of experience. Chad has worked with Cisco, Pixar, Meta, Google, NBC Universal, US Air Force, Samsung, and many more.

He is the creator and cofounder of Chat Agency AI, a platform that leverages advanced AI to create conviction for entrepreneurial concepts by automating and streamlining the ideation-to-execution process.

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas. He’s been named to Adweek’s Creative 100, Ad Age’s Creativity 50, 4A’s 100 People Who Make Advertising Great, and most recently Adweek’s AI Champion of the Year.

His interest in AI led him to co-found AI incubation and innovation lab, Silverside AI, as a company within Pereira O’Dell. In 2023, PJ released a novel called The Girl From Wudang, a novel about artificial intelligence, martial arts, and immortality. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry’s most influential and respected creatives.

As a board member for the Ad Council, PJ has led award-winning initiatives including the “It’s Up To You” Vaccination campaign. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts.