CONFIRMED
SPEAKERS
FULL PROGRAM COMING SOON!
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Joakim Borgström
Co-founder @ Twise.ai
“Oh, Think Twise: It’s Just Another Day for You and Me in Paradise”
Jab is having a jab at work-life balance now that machines have taken over our jobs. Perhaps the true meaning of life is to live more than ‘Twise.’
Jab will be presenting what they are doing at his startup, Twise.ai, and talk about how a creative AI startup is constantly morphing and evolving to embrace new possibilities as they arise.
Joakim Borgström
Joakim Borgström – better known as JAB – is the former Global Chief Creative Officer (CCO) of BBH.
Prior to this, Jab held a number of leadership roles, including Chief Creative Officer for BBH London and Singapore, Creative Director/Director of Innovation at Goodby Silverstein & Partners, San Francisco, Creative Director at Wieden+Kennedy, Amsterdam, and Creative Director and Partner at DoubleYou, Barcelona.
Jab is a rare mix of Swedish and Argentinian, speaks five languages, and has worked in five countries over the last 25 years. During his career, he has worked on global brands such as Nike, IKEA, Absolut, Audi, Coca-Cola, Google, Doritos, Barclays, Samsung, Heineken, and Chevrolet.
Jab is the winner of over 200+ awards, including 20 One Show Pencils, 11 Cannes Lions, and a Cannes Grand Prix. He has sat on the jury of every major award show and is a sought-after speaker in the industry.
Jab has a strong belief in the power of technology to unleash creativity. He is currently creating a startup that explores the intersection of artificial intelligence and human creativity.
WESLEY TER HAAR
Founder, MediaMonks
Generative AI is both exciting and anxiety inducing. A 50/50 mix, that might swing 100% one way or the other, depending on the latest breakthrough model or method.
It opens up the opportunity to finally deliver on the original promise of digital advertising and experience, highly personalized & conversational, the consumer experience we’ve Always Imagined.
But it also brings into question the role, responsibilities and commercial model of our industry, what does a creative services company look like in the age of cloud & compute.
Wesley ter Haar
Wesley ter Haar is the co-founder of Media.Monks, a digital-first marketing and advertising services company that connects content, data, digital media and technology services across one global team built from the bottom up. He sits on the boards of SoDA (The Digital Society) The One Club and S4Capital.
Under his ongoing leadership for more than 20 years, Wesley has sought to wage war on mediocre digital production, growing Media. Monks from a humble production house into an end-to-end creative and production partner, through aggressive expansion and many mergers throughout the years. Employing over 8,700 people across 57 talent hubs in 32 countries, the Media.
Monks team works across time zones and around the world to achieve unparalleled creative quality recognized by many Cannes Lions, FWA Awards, two-time Webby Production Company of the Year, and inclusion on the Ad Age Digital A-List.
He has spoken around the world at conferences including Cannes, Adobe MAX, CES, Advertising Week NY, Advertising Week LATAM, FIAP and more. Always looking to bring creative triumphs to justice, Wesley is the inaugural president of Cannes Lions’ Digital Craft jury and serves on the Cannes Titanium Jury, which celebrates game-changing creativity.
In 2018, ter Haar earned a coveted spot on the AdAge’s 2018 Creativity All-Stars list and was inducted into the ADCN Hall of Fame in 2018.
Mailine Swildens
Director of Creative Works and Creative Innovation for Google EMEA.
This unique team at Google works at the intersection of insights, data, content and technology. Insights analysts, creatives, strategists, creative technologists, creative business partners and producers work with Google’s biggest clients and agency partners to help build branding and marketing campaign effectiveness and excellence with Google’s products and platforms.
Mailine Swildens
Mailine has spent her entire career leading teams in the international communications & digital industry. She started working at McCann Global in New York, and after an MBA at INSEAD, joined Publicis Worldwide as Director of International Development.
She then became part of the founding team of FullSIX Europe. The agency grew to become a leading digital marketing pure player in Europe with a portfolio of multinational clients, +180m euros in turnover and +1500 employees. The company was subsequently sold to Havas.
Mailine then joined Google to start the ZOO, its iconic creative team, in Southern Europe, Middle East and Africa and grew it throughout the EMEA region, working for Google’s largest clients across all industry verticals. The ZOO changed its name globally to Creative Works in 2021.
She is a frequent industry speaker at major creative and digital festivals and conferences, such as the World Wide Web Forum, Cannes, Mobile Marketing Association, IAB, The Drum, the Dubai Lynx and many others.